The Scruffys Golf Vision
A new look for #TheNewBreed.
The world is moving faster than ever, but the sport we love is stuck on the first tee box.
While new golfers tentatively broach the sport, they too often shunned away by age-old traditions that even the most seasoned veterans struggle to justify.
The same 5 brands are plastered across every piece of equipment, basic two-tone block coloured shirts and sweaty synthetics litter the course as they have done for decades.
How can we expect a new generation of players to carry the sport forward when it looks as good as a plugged ball on a downhill lie?
We believe that there’s a need for a modern brand that’s driving the sport into the future. That’s why we’re here.
Let’s turn the tables on declining member numbers, high barriers to entry and old ways of thinking and make golf appealing and accessible for a new generation, and generations to follow.
As we stand on the first tee of our journey, that looks like innovative, sustainable and exceptional clothing that’s a guiding tailwind to send the sport long off the tee. In the future, we want to do more. Much, much more.
But for now, if the pro shop does a double take, looks you up and down, then says "enjoy your round”, we’ve done our job.
Happy golfin’ and may we see you at the 19th hole.
Scruffys.